Bachelor of Fashion Design

The Fashion Design programme focuses on developing sensitivity towards innovative design, learning from universal design approach and local context. In response to shifts in the industry where design has become even more significant, students are encouraged to foresee and address pertinent issues and concerns. Fashion Design programme provides a conscious, hands-on experience that enables students to conceptualize designs, make patterns, drape and construct garments of quality.

The programme combines artistic ability, technical skills, and creative innovation. Students learn how to take a design from conception to the final product. Courses are designed to help the students learn the fundamentals of professional draping, patternmaking, and sewing techniques along with supporting courses. Students not only become designers with their own creative vision, but also professionals to compete in the competitive industry. Courses in textile design, fashion, history and theory, and business balance the curriculum.

Close ties to the industry help the students understand what is expected in this fast-changing field. It nurtures the student’s creativity, while providing a rigorous grounding in the theoretical, practical and technical skills needed for a successful career.

Starting with techniques in design, the course addresses the analysis of fabrics and clothing manufacturing, as well as various aspects of production. The study  of  fashion  trends  allows  for the creation of a collection that responds to the needs of the targeted brand. Assessment involves written reflection, practical assignments, research and experimental projects, portfolios, oral and visual presentations.

The programme is committed to promoting intellectual, conceptual and critical capabilities and assigns equal value to both research and practice. An integral part of the programme is its trans- disciplinary approach. The presence of senior artists, architects and designers on campus provides intellectual stimuli essential for broadening horizons.

Pattern Making

This course is an introduction to creating flat pattern, by drafting basic block through measurements and calculations. The students learn how to manipulate theses blocks according to their requirements by using the basic blocks. During this course students start constructing basic garments with all the finishing required. This course introduces the students to human form its proportions and measurements. As students develop their understanding of proportions and human form, they start developing patterns with different calculation for a better understanding of various sizing in relation to proportion.

Machine Sewing

Students learn the basic techniques to construct a complete garment. From learning how to stitch from a basic bodice to a complete garment, this course provides in-depth knowledge and the skills required to construct a collection for thesis. Through the process, students learn different finishing such as facings, bias bindings, attachment of zips to attaching lining to a garment. Students learn couture techniques in hand stitching, seam and hem finishes and pressing.

Fashion Illustration

This course addresses the basics of fashion design. Students learn to draw croquis for fashion illustration. The emphasis is on developing fashion poses and accurate drawing of garments. Students learn to render, using colour pencil, watercolors, poster colors and markers. Students learn from drawing the illustration to rendering them in various mediums to illustrate the realistic feel of the fabric. They learn to translate their ideas into mood boards and inspiration boards. The students learn the skill of making detailed fashion illustrations and technical drawing using digital tools, such as Adobe Illustrator and Photoshop.

Draping

This course introduces the student to the basic principles of draping, keeping in mind the importance of grain, balance, and structure in a garment. An understanding of fundamental draping procedures and their application to current trends is addressed. Tools and materials essential for professional results are demonstrated and used. The student learns fundamental principles in developing basic silhouettes of skirt, bodice, and collars by draping towards a complete garment.
They utilize the draping techniques to understand balance and proportion. As the course develops the student, starts to drape his/ her design trying different elements. This course further develops students’ understanding of fundamental draping procedures and helps in thesis, where garment is developed that involves the selection of fabric, draping, and construction.

Fashion Studio

In this course students focus on conceptualizing an original collection for men, women and children. They identify customer profiles, researching chosen areas of specialization, sources of inspiration and fabrication selection. The student develops technical sketches, illustrations, storyboards, colour and fabric boards.

They develop skills necessary to create advanced sample garments. The emphasis is on the production of the first prototype through the application of draping and pattern techniques. Pattern alterations and manipulations are demonstrated in class to show how alterations are processed and corrected on paper pattern. Hands-on experience in drawing of flat technical sketch and creating accurate garment detail is an integral part of their studio learning. Students execute creative and complex designs utilizing digital tools such as Photoshop, Illustrator and Excel. Working from actual samples, they learn industry standards to digitally illustrate flat measurements and develop detailed spec sheets with related information.

History of Costume

This course provides an overview of costume history in Western and eastern culture from ancient civilizations to the present. Students study cultural, social, and historical events and analyze their effect on the history of costume including the influence of historical costume on fashion today. Through this course, students develop a comprehensive fashion vocabulary and become familiar with costume terminology.

Introduction to Merchandising

This course is a survey of the field of merchandising and the principles of retailing. This course is intended to provide students with basic understanding of marketing, merchandising, sourcing, production and related functions within the framework of textile and fashion apparel industry.

Life Drawing

Drawing is an essential component of the fashion design program as it supports all the elements of design. This course focuses on figure drawing, gesture, and composition. In depth, study of proportion and anatomy of the human figure is undertaken. Students render proportion, balance, and form of the figure. Drawing skills are further developed in this course by using a variety of drawing mediums.

Fashion Drawing

This course put emphasis on developing of fashion figure poses, accurate illustration of garments and the development of the students own sketching style. Color pencils, markers, pen and other mediums are explored to perfect ones skill. This course helps develop students’ ability to communicate their designs in two dimensions.

Studio Electives

Print Design

Emphasis is placed on hands-on learning where the motif is evolved from a source of inspiration and translated into different printing repeats. Students are introduced to print design for the textile and fashion industry, keeping in mind technical aspects of industrial printing such as repeat and color limitations. The students also learn to work with coordinates and develop an understanding of how to design for apparels, acknowledging market demands.

Design Intervention

This course aims to create awareness for an existing or a dying craft. The objective of the course is to teach students to meet challenges involving the use of traditional craft in garments and fashion accessories. Emphasis is placed upon making the craft functional and maintaining quality without taking away the identity of the indigenous craft. Students learn to respect and value tradition along with humility towards the craftsperson.

Workshops

Dyeing

Students are familiarized with both natural and chemical dyes through lectures and hands-on practice. Emphasis is laid on colour matching and fastness.

Natural Dyes

This workshop focus on the knowledge of traditional methods of dyeing. Students are introduced to the indigenous roots and herbs that are locally available. Preparation of the dye bath in the traditional manner is demonstrated and a sample book, showcasing a variety of dyes, is compiled. A complete colour range is developed in cotton, silk and wool threads.

Chemical Dyes

Students are also introduced to different types of chemical dyes and their properties. Various techniques of tie and dye such as chunri, stitch and clamp resist are explored, which are then made into fabric samples.

Methods of Printing

Block Printing

This workshop aims to teach the techniques associated with the preparation of colours used in block printing. Students are taught the technicalities, preparation of the printing table and the actual printing process. Visits to block printing studios and workshops are facilitated to see the crafts persons at work.

Screen Printing

Students are introduced to various technique of screen printing. An understanding is developed of the procedures involved such as the making and stretching of frames, exposing of negatives, colour mixing and the actual printing process. Field trips to various screen printing units are arranged. Experimental printing is encouraged to keep the students updated with new trends and processes.

Ornamentation

This workshop entails a build-up of different ornamentation techniques in the form of a sample book. It includes the derivation of different stitches from traditional textiles, finishing and edging details. Students are introduced to a variety of decorative materials such as beads, tassels, sequins and metal thread used in combination with basic stitches and their variations. Students are also required to make a product that incorporates the techniques mentioned above. Visit to the local market is important for sourcing raw material as well as embroidery studios for an in depth understanding.

Fabric Manipulation

Fabric Manipulation workshop allows students to be as experimental as possible with a variety of fabrics. The focus is on sampling, material manipulation, and experiencing how different textiles and fibers interact with their environment. Students explore useful ways of identifying creative applications for fabric by creating 2-D and 3D surfaces using techniques like folding, pleating, burning, cutting and many others to reshape the surface of fabrics.

Thesis

In the eighth semester students are required to undertake a final thesis project. Students have the option to design a collection/range for men’s, women’s or children wear. All designs should be developed from a theme or source. Thesis assessment is carried out by internal and external jury at the end of 16 weeks. The evaluation criteria is based on the student’s ability to develop design, use of colour and fabric, level of skill, exploration of medium and understanding of technical and production aspects in his/her work.

Internship

During the summer break (between the seventh and eight semesters), students are sent for a six-week internship to textile mills, Fashion and Design houses. Through on-the-job training, students gain valuable insight in both theory and practice. Career options are explored in fields of employment related to their course of study. This is mandatory for all students to fulfill the graduation requirement.

Study Visits

Study trips are undertaken to promote better understanding and hands on experience of techniques and environments of traditional and contemporary textiles. These trips are self-financed or through sponsorships and fundraising events.

3rd Semester
Course Code Course Title Credit Hours
LA354 Histories of Art, Design and Architecture III
— 1855 up till Modernism
3
LA308 Islamic and Pakistan Studies 3
FD301 Life Drawing 3
FD302 Fashion Design I

Pattern Making

Draping

Fashion Illustration

Machine sewing

6
FD303 Workshops

Dyeing

Methods of Printing

1
 Total Credits  16
4th Semester
Course Code Course Title Credit Hours
LA457

LA467

LA463

LA472

Electives:

Contemporary Art, Design and Architecture

Islamic Art and Architecture

Tracing Contemporary Art

Psychoanalysis and Art

3
FA404 Fashion Drawing  3
FD402 Fashion Design II

Pattern Making

Draping

Fashion Illustration

Machine Sewing

 

 6
FD403 Workshops

Ornamentation

Fabric Manipulation

 1
 FD405 History of Costume I  3
 Total Credits  16
5th Semester
Course Code Course Title Credit Hours
LA552

LA566

LA529

LA526

LA575

General Electives:

Critical Notions of Space and Place

Politics and Power in Literature

Urdu Adab

Philosophical Inquiry

Sustainable Cities and Communities

3
LA564

LA535

LA548

LA576

LA577

Art Electives:

Art in the time of the Raj

Introduction to Performance Art

Culture on Display

Sonic Force in Contemporary Art

Screening the Body: Gender, Race and Nation
in Visual Culture

 

3
FD506 Fashion Studio I

Men’s Wear

Women’s Wear

Children’s wear

6
TD513

TD505

 Studio Elective

Print Design

Design Intervention

3
FD505 History of Costume II 3
 Total Credits 18
6th Semester
Course Code Course Title Credit Hours
LA612 Research Methodologies

(Pre-Req for Final Research Paper)

3
LA669

LA670

LA653

LA671

Electives:

Dialogues in Philosophies of Photography

Past is Prologue: Theories in Historiography

Introductory  Psychology

Music and Ideas

3
 

FD606

Fashion Studio II

Men’s Wear

Women’s Wear

Children’s wear

6
TD613

TD614

Studio Electives

Print Design

Design Intervention

3
FD 612  Fashion Theory 3
 Total Credits 18
7th Semester
Course Code Course Title Credit Hours
LA768 Final Research Paper 3
FD706 Fashion Studio III 9
FD708  Introduction to Merchandising 3
 Total Credits 15
8th Semester
Course Code Course Title Credit Hours
FD809 Internship 3
FD810 Thesis 12
 Total Credits 15

Total Credits semester 1-2:        35 Credits

Total Credits semester 3-8:       98 Credits

Total Credits required for a Bachelors in Fashion design degree: 133

Disclaimer: Curricula are continuously under review and Indus Valley School reserves the right to alter, substitute, eliminate from or add to the list of courses and details at any time without any notice.

 

The Faculty of Design comprises two departments: Communication Design and Textile Design. It provides a proactive, diverse and culturally rich environment, encouraging critical thinking, innovation and responsiveness in the contemporary context.

Academic instruction along with professional training is essential to the four-year design program. This translates into the learning of skills, techniques and methodology necessary for the student to enter the professional community as a creative designer. Simultaneously, students build critical awareness through exposure to a number of concepts and learning experiences, many of which extend beyond the realm of art and design.

Intensive study in visual and conceptual domains, traditional crafts, liberal arts and studio courses reaching beyond mere technical facility is part of the program. This exploration is fundamental to stimulating creative thought for any successful work in design. Constructive criticism and an in-depth appraisal of the students’ portfolio are an integral part of the design pedagogy.

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Head, Associate Professor

Imrana Shahryar

PGD Apparel Design, IVS, Pak B. Des, IVS, Pak

 

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Assistant Professor

Muhammad Umer Rehman

MFA, Savannah College of Art and Design, USA BFA, PIFD, Pak

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Assistant Professor

Seveen Zaki Muneer

MA Textile Futures, University of the Arts London, Central Saint Martins, London, UK. B. Des, IVS, Pak

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Assistant Professor

Samia Usman

MS Design Marketing and Merchandising, AIFD, Pak

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Assistant Professor

Swad Chishtie

Masters in Design Merchandising and Marketing, AIFD . Bachelors of Art in Fashion Design, AIFD

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Lecturer

Nausheen Faiz

B. Des, IVS, Pak

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Academic Programme Assistant

Saad Iqbal Khan

BBA, Iqra University, Pak

Professor Emeritus
Shehnaz Ismail

PGD Textile, Hornsey College of Art, London, UK B. Des, NCA, Pak

 

Adnan Pardesi

BA (Fashion Design), AIFD, Iqra University, Pak

 

Afsheen Numair

B. Des, IVS, Pak

 

Madiha Raza

B. Des, IVS, Pak

 

Nadeem Akhtar

Dip. Textile Design, Mashkoor School of Art, Pak

Mannal Jaydar

BA (Fashion Design), AIFD, Iqra University, Pak

Sadiqa Ahmed

MA, KU, Pak BA, KU, Pak

Saad Bashir

B. Des, PIFD, Pak

 

Sana Sami

B. Des, IVS, Pak

Summaiya Jillani

BFA, KU, Pak

Zahid Jivanji

BA Economics and Business Administration, Ursinus College, PA, USA