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Introduction to PGD Apparel Design 
Apparel design today encompasses much more than the creation of clothing and accessories. The dynamic and multifaceted nature of apparel is reflected in the structure of the apparel diploma. In recognition of the diversity within the industry, the design studio, which is the major area of study, offers a diverse range of projects. The various project-based studios generally aim to extend the boundaries of fashion design by challenging fashion concepts. Experimentation is paramount as a design mechanism and may involve research and application in materials, pattern making, construction techniques, design methods and forms of presentation.

Project-based studios in each semester also focus strongly on the industry of fashion and in developing ideas that are commercially relevant while celebrating innovation. Industry-focused projects usually concern new products, developments and systems. They include extensive research and development of design ideas and result in prototype.

Semester one provides a foundation in the generation and development of design ideas through practical / technical assignments. One will develop a set of fundamental skills and knowledge related to design, pattern making, garment construction, presentation, communication, CAD and fashion theory.

In semester two, students develop and refine their practice of apparel design through a series of project-based design studios and other theoretical and practical courses, which result in a final project.

Throughout the two semesters they will have opportunities to engage with apparel design professionals through lectures and design projects.

The Postgraduate Diploma through quality training will equip students to become self-reliant Apparel designers. This diploma also answers the continual demand from the fashion industries for well-trained talent to design garments of all descriptions as it relates to Apparel and Retail Industries 

ELIGIBILITY
The PGD programme requires a Bachelor’s degree in any discipline. Applicant without Bachelor degrees but comparable level of ability and minimum ten years work experience are eligible to apply. Applicants will be required to go through a panel interview and a portfolio presentation.

PROGRAMME STRUCTURE
The first semester (Aug-Dec) comprises of 18 weeks, in which a student must complete 16 credits. The second semester (Jan-May) comprises of 18 weeks, offering 16 credits more for total of 32 credits, awarded for the completion of postgraduate diploma.

For further details regarding the PGD-Apparel Design please contact
Department of Textile Design at (111-111-487) Ext: 227

Curriculum

Fall semester / August- December

Course Code

Course Title  

Credit


PGDAP103
PGDAP102
PGDAP106
PGDAP105
PGDAP108
PGDAP101
PGDAP104

 

PGDAP107

PGDAP112
PGDAP111

Concept development
Fashion Illustration
Machine Sewing
Pattern Making
Draping
Drawing
Digital Apparel Design

Theory
History of Costume
Workshops
Ornamentation
Fabric Manipulation

1
2
2
2
2
2
1

 

2

1
1

 

Total

16

Spring Semester / January – May


Course Code

Course Title

Credit

PGDAP209
PGDAP202
PGDAP206
PGDAP205
PGDAP208
PGDAP204

PGDAP210

Final Project
Fashion Illustration
Machine Sewing
Pattern Making
Draping
Digital Apparel Design
Theory
Introduction to Merchandising

8
1.5
1.5
1.5
1.5
1

1

 

Total

16


Courses

Fashion Illustration
This studio course addresses the basics of fashion design. Students learn to draw croquis for fashion illustration. The assignments initiate the design process through trend research, colour story, design innovation from 2D to 3D. This course introduces fashion drawing to communicate ideas and explores many aspects of apparel. The students experiment with different themes throughout. They explore the theme of their choice to create mood boards, research board, and silhouette board and develop his/her designs.

Pattern Making
This course culminates in design and creating flat pattern. The students understand the basic foundation of pattern making by making basic blocks. They learn how to manipulate these blocks according to their requirements in bodice /skirt and pants. During this course students start constructing basic garments with all the finishing required.

Machine Sewing
In this course students learn how to stitch various garments, from a basic bodice to a complete garment. Through this process they learn different finishings for individual garments, such as facings, bias bindings, attachment of invisible zips and regular ones to attaching lining to a garment. Students learn couture techniques in hand stitching, seam and hem finishes, pressing, In order to understand fabrics and how they behave. They experiment with different types of material to get the best result.

Draping
This course offers an introduction to basic draping as a method to provide three dimensional forms to original design concepts. The student learns fundamental principles in developing basic silhouettes of skirt, bodice, and collars by draping towards a complete garment. They utilize the draping techniques to understand balance and proportion. As the course develops the student starts to drape his/her design trying different elements.

History of Costume
History of Costume spreads over a span of about 4000 years divided mainly into three sections: Ancient Times, middle Ages and Modern Times. Both Eastern and Western Costumes will be taken into consideration.

Digital Apparel Design
This course is optimized for the PGD Textile/Apparel design course. It contains practical implementations of Adobe Photoshop and illustrator CS3. Students will use the industry standard Adobe Photoshop CS3 and Illustrator CS3 to design and create materials that can be printed and distributed both digitally and physically. The objective is for the student to achieve confidence when designing materials for display and print. This is a core subject with significant impact and practical implementation of their theoretical studies. 

Drawing
Drawing is seen as an important medium of communication and thinking for all design.  The course will begin with an introduction to various drawing materials, and demonstration through slides of how the figure has been dealt with by various artists through history. Continuing from this and depending upon previous experiences, students will be taught to explore line quality, (depicting light/dark), form, shape, volume, and organic/inorganic form. In this course, students learn to draw human forms, objects, space, and nature.

Concept Development
The purpose of this module is to provide the learner with the knowledge, skills, and attitude required to apply a range of research methodologies; and to develop, manipulate, and refine a range to generate innovative ideas into creative design concepts for textile and apparel. The students will be able to identify, select, and apply an appropriate range of research methodologies to support specific textile/apparel design questions.

Students will also be taught to prioritize, summarize, analyze, and draw conclusions from relevant research material as well as identify and apply creative and alternative thinking methods to initiate, expand, and evaluate design ideas. The course will allow students to employ conceptual thinking skills to develop visual strategies and generate multiple design concepts in response to a design brief.

Introduction to Merchandising
This course is a survey of the field of merchandising and the principles of retailing.  This is intended to provide students with basic understanding of the Marketing, Merchandising, Sourcing, Production and related functions within the framework of Textile and fashion apparel industry.

WORKSHOPS

Ornamentation
This workshop entails a buildup of different ornamentation techniques in the form of a sample book. This will include the derivation of different stitches from traditional textiles, finishing and edging details. Students will be introduced to a variety of decorative materials such as beads, tassels, sequins and metal thread used in combination with 30 basic stitches and their variations. Students are also required to make a product which incorporates the various techniques mentioned above. The course will also include non-traditional approaches to design and structure.

Fabric Manipulation
Fabric Manipulation workshop allows the student to be as experimental as possible. The focus is placed on sampling, manipulating different materials, and experiencing how various textiles/materials interact with each other. Students explore useful ways of identifying creative applications for fabric. Creating 2D and 3D surfaces enhanced by natural or artificial lights are experimented supplemented by sketches of how these fabrics might look in space.

 

PGD Apparel Design Faculty


Permanent Faculty

Professor Shehnaz Ismail
Dean Faculty of Design
PGD, Hornsey College of Art, UK; Dip. Design, NCA, Pak 
                                                 
Assistant Professor Muhammad Umer Rehman
Programme In-charge
M.FA, Savannah College of Art and Design, USA
B.FA, Pakistan Institute of Fashion Design, Pak

Sadia Asim Khan
B. Design, IVS, Pak

Adjunct Faculty

Teaching Assistant, Aliya Ansari
PGD Apparel Design, IVS, Pak
B.Sc (Hons) Textile Design Technology, TIP, Pak

Syed Ibrahim
M.Sc. in Textile Chemistry, TIP, Pak
B.Sc. (Hons) in Textile Management, TIP, Pak

A.Q Arif
Professional Dip. F.A, Karachi School of Art, Pak

Sadiqa Ahmad
B.A, KU, Pak; M.A, KU, Pak

Syed Ovais Ali Qadri
M.A Economics, University of Karachi, Pak

Special Visiting Resource

Maheen Khan
Rizwan Beyg
Shamoon Sultan
Safinaz Munir
Deepak Parwani
Adnan Pardesi
Feeha Jamshed

Technical / Studio Staff
Ali Raza

 


 

 

 

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The IVS was granted an independent charter by the Government of Sindh in June 1994, thereby empowering
it to award its own degrees. It was the fourth private institution of higher learning in Pakistan to be given degree awarding status.
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