Ideas, creativity, visual skills, problem solving, the new communication culture, will be led by designers of agility and intelligence with the expertise to respond to the constantly evolving needs.The student, in addition to a thorough grounding in design, is also encouraged to undertake a study in cultural and historical context as well as social and ethical factors that influence design decisions.The department aims to create an atmosphere in which students challenge and redefine their individual subject aims.

The course aims to develop mature, creative and analytical work through exploration of ideas and theory classes that provide a social context for professional practice.The potential of Communication Design covers areas ranging from Social Communication to Corporate Communication. During the three years in the department, the students take on a variety of design projects that cover multi-dimensional aspects of the field. The courses covered include Graphic Design, Typography, Advertising Design, Computer Graphics, Photography, Illustration, Web Design, Film and Video, Corporate Identity and Information Systems like signage.The curriculum maintains a fine balance between theory and practice. Working knowledge in the area of moving image production through a comprehension of animation and film and video are an important part of the curriculum.

The department of Communication Design incorporates Graphic Design and Advertising Design as a consolidated major.The minors offered are Photography, Illustration, Printmaking and Film and Video. The students may choose any one of the four courses as their minors.

 

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Semester 1 and 2: Common foundation

THIRD SEMESTER  (18 Credits)
LA 305 History of Art 
LA 308 Islamic and Pakistan Studies 
FA 305 Printmaking 
DE 309 Graphic Design 
DE 304 Computer Graphics 
FA 301 Drawing 
DE 315 Photography 
DE 312 Illustration 
DE 332 Film and Video 
DE 311 History of Design

FOURTH SEMESTER  (20 Credits)
LA 405 History of Art 
LA 408 Islamic and Pakistan Studies 
DE 409 Graphic Design 
DE 404 Computer Graphics
FA 401 Drawing 
DE 415 Photography (Minor) 
FA 405 Printmaking (Minor) 
DE 412 Illustration (Minor) 
DE 432 Film and Video (Minor) 
DE 411 History of Design 
DE 417 Production Art

FIFTH SEMESTER  (19 Credits)
LA 502 Marketing and Management 
LA 503 Psychology 
LA 505 History of Art 
DE 509 Graphic Design 
DE 501 Advertising Design 
DE 504 Computer Graphics 
FA 501 Drawing 
FA 515 Printmaking (Minor) 
DE 522 Photography (Minor) 
DE 521 Illustration (Minor) 
DE 530 Film and Video (Minor)
DE 517 Production Art

SIXTH SEMESTER  (17 Credits)
LA 603 Psychology 
LA 605 History of Art 
LA 612 Research Methodology 
DE 609 Graphic Design 
DE 601 Advertising Design 
DE 604 Computer Graphics 
FA 601 Drawing 
DE 622 Photography (Minor) 
DE 621 Illustration (Minor) 
DE 630 Film and Video (Minor) 
FA 615 Printmaking (Minor)

SEVENTH SEMESTER  (15 Credits)
LA 709 Electives 
DE 709 Projects 
DE 704 Computer Graphics 
FA 701 Drawing 
FA 715 Printmaking (Minor) 
DE 722 Photography (Minor) 
DE 721 Illustration (Minor) 
DE 730 Film and Video (Minor)

EIGHTH SEMESTER(18 Credits)

Internship 2
Dissertation 4
Thesis/Final Project 12

Total Credits required for a Bachelor's degree in Communication Design 147

Important | Curricula, courses and course outlines are continuously under review. The Indus Valley School reserves the right to alter, substitute, eliminate from or add to the list of courses and details at any time without notice.

 

GRAPHIC DESIGN
Graphic Design is the process of creating a visual language, using text and images. The course is designed for the students to broaden their interests or develop areas of specialist knowledge in design fundamentals and typography, book or magazine design, packaging, branding and corporate identity, television graphics or animation.

tudents work in close proximity with the faculty and their peers to generate design solutions. The course's success is built upon promoting a thorough understanding of the design process, striking a realistic balance between developing conceptual thinking and mastering the skills to express visual ideas creatively - through digital or manual means.

Typography
English and Urdu typography
The course includes the learning of typography in both English and Urdu. Students study hand lettering of classic, historically relevant typographic forms that are the foundation of contemporary typographic aesthetics in both languages. The craft of typography is introduced, including type specifications, copy fitting and kerning.

The course begins with the fundamentals of typography, its theory, practice, and technology. Exercises include the study of the letterform, type design and composition. Essential aspects like layout and systems, typographic expression and communication are important. Students learn the techniques of amalgamating type with image, keeping in mind proportions and grids.

Typographic relationships with other graphic elements are investigated through brochures, posters and other 2D and 3D projects . At a later stage editorial design is also included in the course.

Advertising Design
Assignments in strategy and concept development, compositions and copy writing, prepare students in advertising art direction. Emphasis is placed on process, the development of creative and challenging solutions. Students produce complete advertising campaigns integrating elements such as type, graphics, photography and illustration, presentations discussed and critiqued by practicing professionals as well.

lass discussions cover work in the real world. Students are encouraged to see the role and place of advertising in the bigger canvas of life. Assignments are made to develop cutting edge advertising that not only 'sells more', but is also ethically and morally correct. Projects allow students to develop their skills in addition to their creativity.

Computer Graphics
This course is designed to provide the student with a fundamental understanding of a range of computer graphics software. The main emphasis of the course focuses on fundamentals of skills development. Through a variety of assignments, students learn how to use various tools to support the design process.

The assignments are geared towards page grids, layout specifications, colour connections and type setting using various applicable soft wares.

This course emphasizes appropriate proficiency in the applications and understanding the role of digital tools in the realm of design. Students are made familiar with the basics of designing and managing a web site and its relevant elements.

Drawing
This course is specifically designed to improve drawing skills and heighten sensitivity to observation. It reviews principles learnt at foundation level and helps the students to build visual understanding through lines, shapes, perspective and compositions.

ssignments cover representational and analytical aspects of expression through the medium of drawing. This process encourages the imaginative potential of the students and helps them to interpret the world around them in a creative manner. Tone, composition, materials, medium and methods are all harnessed to translate ideas into expressive and innovative visuals.

Illustration
In this course students learn the skills necessary to develop conceptual aptitudes and apply their creativity to finished illustrations. The knowledge of perspective, light, colour, spatial dynamics and a variety of mediums and techniques is applied to communicate to specified audiences.

Students are encouraged to develop their own style through research and experimentation Self-expression and visual communication skills are stressed. The course covers the exploration of traditional and non-traditional materials including digital illustration.

Sequential illustration and animation is introduced from the fifth semester onwards for students who choose to take on Illustration as their minor.

Photography
This course provides students with the general principles of photography relevant to the field and applicable to designers. These include basic concepts and terminology, analogue and digital equipment, techniques and production, natural and artificial lighting, framing, composition and other aesthetic and conceptual considerations.

tudents learn to perceive and reflect on the world and their individuality; to visually communicate this by reading into the subtext and enhancing the overlay. Course levels progress from darkroom practice to photojournalism, special-effect techniques, studio still-life and portraiture and, ultimately, an independent project. From the fifth semester onwards students may choose Photography as their minor.

Film & Video
The Film and Video course starts off with a theoretical study of cinematic concerns and techniques. The relationships between narratives, documentary, experimental filmmaking and TV advertisement are discussed. This theory class then continues into practical application allowing the students to film and edit their own projects.

Students are encouraged to produce films with sensitivity to society, and with relevance to their surroundings.

From the fifth semester onwards students may choose Film and Video as their minor.

Printmaking
The course looks at various methods of printmaking and includes lino, collograph,
etching, silkscreen and relief prints.

he course equips the student with a good basic knowledge of all print mediums and a portfolio. Students are encouraged to experiment and use a variety of paper and ink to create works of contemporary communication.

Production Art
A graphic designer needs a thorough knowledge of the printing technologies used today. The study of various printing and pre-press production are introduced. Field trips practical know-how is an integral part of this course.

This course provides a technical background to the Graphic Designer. The course covers material related to the actual production of design materials, usually learned by experience. Press-checks, colour specifications and proofing, pre-pres art, file preparation, paper selections and characteristics are all addressed with class field trips to printing processes are an important aspect of this course.

History of Graphic Design
The course provides as in-depth survey of the historical, cultural, social and political movements, which have influenced the evolution of Graphic Design.

Important | Curricula, courses and course outlines are continuously under review. The Indus Valley School reserves the right to alter, substitute, eliminate from or add to the list of courses and details at any time without notice.